Hail Indian Packaging Industry!

Do you think India should invest some good money in the packaging Industry so as to purchase sophisticated packaging machines?

I remember I was pretty happy & content with the original toffee wraps – the simple ones – you twist and turn and lo behold! the toffee is in your mouth. Then the struggle started with the hajmola toffee packs – in my life ie. – by the time I could open the ‘NEW Improved Pillow pack’ – as they call it – all my enthusiasm to have the toffee was gone…evaporated in thin air – like it’s just a simple toffee – why are we made to struggle so much for it to reach the mouth!? In the mean time some cousins from abroad brought toffees/ chocolates – same pillow pack ones …. and they opened in a jiffy….which means the original idea behind the pillow pack was quite Nobel after all!

packaging-aumaparna

Now we struggle with ketchup packs in fast food centers! Are we expected to loiter around with scissors!!? This is a request from the Indian packaging industry – please use advanced machinery to make them ..or else let us relax and be at peace with ourselves…or maybe stack plastic scissors with the pack..whatever!

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