|Archie Comics is an American comic book publisher known for its many series featuring the fictional teenagers Archie Andrews , Betty Cooper , Veronica Lodge , Reggie Mantle and Jughead Jones . The characters were created by publisher/editor John L. Goldwater , written by Vic Bloom and drawn by Bob Montana . They were based in part on people met by Goldwater “in the Midwest” during his travels throughout the United States while looking for jobs and places to stay.
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